We wanted to find out if COVID-19 had shifted behaviours, perceptions and what was top of mind for Canadians.
Last year, we took a peek into the minds of Canadians and their relationship with technology in our Simplii Digital Trends Report. We found that, although Canadians love their tech, some are looking for ways to take a break.
Fast forward to 2020, amid the new realities brought on by COVID-19, many say that life has now been distilled down to the essentials. We wanted to find out if COVID-19 has changed what’s top of mind for Canadians as they navigate the rapidly evolving environment. Canadians let us know they’re eager to simplify their lives, especially when it comes to daily schedules, home decorating and finances. They’re engaged in new activities while still appreciating the simple things. But they’re also stressed about changing routines and the unexpected, and they’re missing out on some activities this summer as a result of social distancing.
So then, how are Canadians planning to simplify their lives? Canadians have identified that technology is crucial, with the majority, 76%, believing that technology is the key to simplifying their lives. And according to the data, 68% of Canadians are now relying on technology more than ever before, with 57% relying on digital banking more over the last few months. With all of that said, our Simplii Summer Survey examines if less really is more for Canadians.